Director Of Account Based Marketing (Abm)
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Job Description
We are expanding our global Growth Marketing team at Smartly and are looking for a passionate marketing professional to join us!
As the Director of Account Based Marketing you will support Smartly by leading the ABM efforts at the company to identify market growth opportunities, with high visibility across corporate leadership. This is an exciting opportunity to run a world-class program as an individual contributor that covers North America and Europe. You will work closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs. Use your experience and knowledge to be seen as the expert on account based approaches and set best practices to implement.
As the Director of Account Based Marketing you will…
- Design scalable ABM programs by partnering with Sales leadership and VP of Growth Marketing to identify focus areas and initiatives that will drive revenue
- Build programs around ABM 1:1, 1:Few and 1:Many. Develop and execute targeted, region specific, integrated campaigns and programs for key accounts, collaborating closed with sales and product marketing
- Own and optimize 6Sense for wide scale of adoption across Sales and Marketing on how to identify and reach out to accounts in market
- Partner with SDRs to translate growth marketing campaigns into finding appropriate accounts and the content to leverage in outreach
- Demonstrate creativity by delivering new ways to spark interest within target accounts that stand out from what's already common in the market
- Leverage AI to enhance programs including content creation and website optimization
- Work with content marketing to help inform content strategy, develop campaign specific messaging and align demand generation programs with ongoing copywriting initiatives
- Oversee development of supporting materials needed to make your campaigns hum: From landing pages to direct mailers to custom gifting and more to drive impact
- Deliver world-class reporting and analytics that show how ABM programs impact revenue and high ROI; define and track metrics, develop dashboards, deliver ad-hoc analysis as needed
- Managing budgets, identifying new tools and building a best in class ABM practice
We are looking for...
- 10+ years of B2B marketing experience in tech companies (preferably SaaS products) with at least 3 years of proven experience running ABM campaigns
- Demonstrated experience with 6Sense, Demandbase, or Terminus
- An understanding of what's important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
- Strong analytical skills necessary to gather key business/user insights and apply data driven metrics to drive strong campaigns
- Excellent communication and collaboration skills while working with internal teams and cross-functional partners
- Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
Perks & Benefits…
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- Monthly wellness benefit and learning reimbursement opportunities
- 401K plus matching & equity grants for all new Smartlies
- Volunteer time off days & company donation matching opportunities
- Choice of computer (MAC or PC)
- And so much more…
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