Social Media Manager - Remote/Hybrid

Shinesty exists to make the world take itself less seriously. We're an apparel brand that makes unique, high-quality basics, like our flagship Ball Hammock pouch underwear.

We're looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet. This isn't just memes and photo posting, though-we're looking for someone who's a great creative storyteller to create compelling, high-quality content of all types that grows our following and engages our audience.

What you'll do

Content Creation & Social Storytelling (50%)

• Independently produce content that embodies Shinesty's brand voice and sense of humor.
• Own and execute TikTok and Instagram strategies, with a focus on driving organic growth and engagement.
• Tackle YouTube as a new organic channel and grow our audience with short- and longform content.
• Act as the creative voice behind our social channels-brainstorming, scripting, shooting, and editing content that resonates.
• Identify and execute high-visibility, reactive PR stunts that capture pop culture + news moments to amplify our brand.

Community Engagement & Brand Personality (30%)

• Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content.
• Develop creative ways to involve our audience in content including (but not limited to) trends, challenges, video series, image series, giveaways, etc.

️ Copywriting & Marketing Support (20%)

• Pinch hit and support the marketing team as a copywriter by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed.
• Jump in on miscellaneous marketing efforts as needed-because we move fast, and every day brings something new.