
Senior Marketing Specialist, Index Co-Marketing
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Job Description
We are looking for a seasoned ETF marketer who understands how to identify and drive value creation for our Asset Manager clients. This is primarily a client partnership marketing role, that helps us define marketing strategies and execution tactics that will ultimately drive flows. We are looking for someone who can distill from clients how they think of and measure value. We want our new colleague to harness the co-marketing programs in place but also challenge the status quo to innovate and scale our co-marketing toolkit. We're looking for a data-driven, savvy collaborator who understands how to orchestrate partnership and collaboration across sales and product teams. As a senior member of the Index Marketing team, you will be asked to lead challenging projects that allow our team to evolve alongside the broader business transformation.
- Manage co-marketing relationships with key ETF clients, evaluating their existing marketing strategies and recommending appropriate, relevant and scalable Nasdaq co-marketing strategies
- Maintain and grow client relationships by establishing routines and highly professional and collaborative communications to foster both creativity and alignment with key clients and internal partners
- Understand discrete client needs to design and propose potential expansion opportunities that are coordinated with Sales and Product teams.
- Continuously assess our co-marketing toolkit in collaboration with our newly formed co-marketing tribe.
- Develop and drive execution of marketing campaign strategies that may include but not be limited to presentations, collateral, website content, customer & executive communications, and in-person and virtual events
- Engage colleagues, client marketing partners, internal partners and external agencies and vendors to execute marketing programs
- Collaborate with Campaign Center of Excellence, Digital Marketing, Marketing Analytics and client partner teams to assess campaign impact and present results and learnings to marketing colleagues and business partners
Qualifications
Education Required: Bachelor's Degree in Marketing, Communications, English or other relevant experience
Experience Required: 5-8 years of experience in marketing, strong preference toward financial services experience and understanding of the ETP/ETF space
Strong knowledge of marketing, Office, and analytics tools such as Marketo, Monday.com, Salesforce, Google Analytics, PowerPoint, Excel, Word, etc.
Strong written and verbal communication skills
Strong understanding of marketing strategies
Loves key metrics and understands how to curate those metrics to show impact to the business
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.
The base pay range for this role is $101,200 - $168,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Nasdaq's programs and rewards are intended to allow our employees to:
- Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
- Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
- Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
- Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
- Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit Nasdaq Benefits & Rewards Career page.