COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of December 31, 2024, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.
POSITION SUMMARY
Empire State Realty Trust (ESRT) is seeking a Public Relations Intern with a writing/content focus. This position will report directly to the Content Strategist in the Public Relations department. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.
RESPONSIBILITIES
- Draft press releases, media alerts, media pitches, blog posts, executive remarks and talking points, and media plans
- Assist on-site with press and filming opportunities, Empire State Building tower lighting ceremonies, and celebrity visits
- Assist with proactive media pitching and reactive media leads
- Assist with daily media monitoring and reporting of key PR metrics
- Organize media contact lists and press materials and keep up to date for pitching and press release distribution
- Monitor pop culture, business and real estate trends to identify opportunities to insert the Empire State Building and ESRT into the stories
- Maintain and expand media archives (photography, b-roll)
- Assist with development of overarching PR/content plans
- Assist with development of brand stylebooks
- Additional responsibilities as directed
WHAT SUCCESS LOOKS LIKE
- Pitches and develops innovative and engaging content that resonates with the target audience and reinforces brand recognition
- Identifies priority messaging and crafts content in brand voice
- Meets deadlines consistently and completes work to a high standard
- Learns SEO practices to create targeted content
- Stays organized and diligent in completion of department tasks
- Contributes to overall success of PR campaigns and ensures no details are overlooked
- Works well within a team but takes initiative when necessary
REQUIRED SKILLS / ABILITIES
- Detail-oriented and results-driven with the ability to work in a fast-paced environment
- Ability to handle multiple tasks simultaneously
- Strong written and verbal communication skills
- Professional, polite demeanor in public-facing role
- Ability to work in the office at least 14 workdays per month
- Ability to interact with all levels of personnel
EDUCATION & EXPERIENCE
- Must be enrolled in a four-year undergraduate program with major/emphasis in public relations, writing or journalism
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Dependable – you take a strong sense of ownership and accountability over your work
- Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
- Curious – you consistently look for new ways to work smarter, not just harder
- Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
- Positive – you possess a service-oriented attitude with excellent follow through
WELL-BEING
- Networking opportunities to get to know fellow interns and key leaders throughout ESRT
- An individual project to be presented to executive leadership
- Company sponsored lunches with leadership and outings
- Tour of the Empire State Building Observatory
$22.50 - $22.50 an hour
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.