Senior Cybersecurity Product Marketing Manager - Data Security Platform

Compensation: $150,000-185,000/year

We are looking for a Senior Product Marketing Manager to lead our go-to-market, sales enablement, and thought leadership programs for our zero trust SaaS applications. The ideal candidate possesses boundless curiosity, a broad skill set, and can move nimbly between strategic and tactical challenges. In this role, you will craft positioning, external communications, and competitive analysis to help shape the product's voice, drive brand awareness, and grow our cybersecurity SaaS business.

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies. Success in this role means driving sales growth, increasing market awareness, fostering adoption among developer communities, and equipping our sales channels with compelling materials, accelerating the sales cycle. The ideal candidate brings cybersecurity domain expertise, proven enterprise software launch experience, and strong technical aptitude to elevate our presence in the zero trust security landscape.

What You Will Be Doing

Market Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas (both economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors.

Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape. Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects. Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery.

Commercial Readiness: Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution. Drive internal and external launch readiness efforts for product introduction. This effort includes assisting Marketing and agency resources with buyer educational resources and demand generation programs; Product Management with product positioning, pricing, and internal systems readiness; Customer Success, Sales, and Channel partners with required education programs and other necessary go-to-market resources.

Technical Engagement: Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings. Create technical content and resources demonstrating the value of our security solutions to highly technical audiences.

Content Creation: Design and manage ongoing enablement initiatives that equip Sales and channel partners with up-to-date tools and messaging. Develop organized training sessions and continuously gather feedback to refine content, demos, and readiness materials. Assist the product training team with updating the curriculum and other study aids. Develop thought leadership content that establishes Virtru as an authority in data-centric security and zero-trust solutions.

Assess Competitive Landscape: Oversee the monitoring and operational reporting of the competitive landscape, including SWOT, positioning, and pricing analysis of key competitors in the enterprise security and data protection markets.

Required Qualifications and Experience

• Cybersecurity Product Marketing Experience: 8+ years of product marketing leadership in enterprise-grade security or data protection solutions with demonstrated success in B2B/B2G markets


• Technical-Business Translation: Proven ability to bridge complex security concepts for diverse audiences - from developers and security engineers to CISOs and business stakeholders


• Technical Security Knowledge: Strong understanding of enterprise security architecture, data protection models, zero trust principles, and regulatory compliance frameworks (CMMC, GDPR, FedRAMP, HIPAA, ITAR)


• Developer Marketing Experience: Technical aptitude with experience developing API/developer-focused marketing strategies, content, and engagement programs


• Strategic Go-to-Market Leadership: Successful execution of 8+ large-scale software product launches with comprehensive commercialization strategies


• Competitive Positioning: Demonstrated ability to create differentiated value propositions and messaging in competitive security markets


• Sales Enablement Excellence: Experience building comprehensive technical sales tools, including white papers, battle cards, product demonstrations, and more.


• Content Creation & Storytelling: Outstanding communication capabilities across various formats (presentations, whitepapers, webinars, technical documentation)


• Analytical Mindset: Strong orientation to data-driven decision-making with experience in pricing strategy and key SaaS metrics analysis


• Competitive Intelligence: Experience monitoring security market trends and conducting comprehensive competitor analysis

Additional Preferred Qualifications

• Experience bringing security solutions to market in CIV/DOC-IC market segments, as well as commercial enterprise markets


• Strong working knowledge of data security market and solutions, including zero trust; data discovery, classification, and tagging (DSPM), data loss prevention (DLP); identity management 


• Previous SaaS or on-premises platform product marketing experience


• Strong working knowledge of Google Workspace, M365, Microsoft SharePoint, and similar collaboration apps in enterprise environments


• International product marketing experience

Education

• Bachelor's Degree in Business, Marketing, Computer Science, or related field or equivalent work experience


• Preferred: Certification in the Pragmatic Marketing Framework or other relevant security certifications

Virtruvian qualities that will set you up for success:

• Thinking outside of the box to respectfully challenge your teammates and managers in the pursuit of excellence


• Strong sense of urgency with an action-oriented mindset


• Able to collaborate and adapt to shifting priorities as business needs evolve


• Comfortable with asynchronous communication including slack, email, zoom, etc.

PERKS & BENEFITS

At Virtru, we believe people do their best work when their wellbeing is put first. This is why we make your wellbeing our priority with a thoughtful and holistic program that encompasses Occupational, Mental, Social, Physical, and Environmental Wellness by offering benefits such as…

• A Remote-First Approach — Virtru is committed to being forever flexible when it comes to where, how, and when you get your work done. You have the option to work from home if that suits you best, or work from our DC Headquarters if you prefer being in person!


• A Flexible PTO policy — we strongly encourage you to take time off (in addition to 12 federal holidays) to ensure that you are getting the proper time needed to unplug and recharge.


• A $1,500 annual Learning & Development Stipend focused on providing you the resources to continually learn and professionally grow.


• Internal mobility options for those interested in exploring their skills in other areas of the business


• Frequent company-sponsored Team Celebrations that provide ample opportunities to connect with teammates and be social!


• Access to an Employee Assistance Program.


• Access to Headspace, a mental health app tailored to your specific needs.


• A high degree of flexibility — Have an appointment, errand, or family emergency to take care of? Hop to it! We give you the time and space to take care of you and your own first.

In addition to wellbeing, Virtru places a strong emphasis on diversity, equity, inclusion, and belonging. Our DE&I Council is dedicated to fostering an inclusive workplace and making the psychological safety of each and every one of our teammates a top priority. The Council also hosts a range of events throughout the year focused on the continual education of our teammates on social justice issues, current events, and marginalized cultures and communities. 

Additional perks include: 

• Competitive compensation


• Generous parental, medical, and bereavement policies


• Uncapped commissions for Sales roles


• 401K and stock options


• Full medical, dental, and vision benefits


• Annual Winter Hackathons and Summer “InnoVation Weeks” (in-person optional)


• New Hire Swag and IT Welcome boxes


• Structured semi-annual 360° performance reviews


• Transparency is at the core of how we operate and everything we do! 

Virtru is currently operating in a remote-first capacity; however, there are plenty of opportunities to connect with the team in person throughout the year, both in and out of the office, whether they be team-specific or company-wide celebrations and events.

Virtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Virtru is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.